Ollie Allgrove (background):
- featured in many films
- music videos
- commercials
- worked way up from runner on set to assistant manager to executive producer resulting in making independent prize winner film "passion pictures"
WORK:
- Tv commercials
- Nature Documents
- Occasional music video
- Tell Stories though animation, live action, design and visual effects
DIRECTOR - HOW DOES THIS ROLE FIT INTO THIS BUSINESS:
- Offers unique visual voice
- Offers creative point of view
- Organizes and sorts out all jobs and who to take them
WHY MAKE A POP VIDEO AND WHO MAKES THE CALL?:
- Nowadays they are much more relevant than ever
- Dead way to sell defunct format
- With social elements more modernised now with youtube and facebook the videos will be much more easily advertised globally so the industry is far from dead yet
- The person who makes the call is the COMMISIONER who go out, find different film directors and the band etc
WHAT DOES THE ARTIST WANT?:
- Hits
- Controversy
- Noise
- Impact
- Collaboration/artist and director share ideas
- Start with the brief : "who the audience are" "where want the video seen" "what lyrics match the type of song"
- Genre to match the lyrics
TREATMENT:
- How we respond and get ideas down on paper
- How the song effected you
- Visually represent the idea
- Start of process of selling the label and everything needed in document
THE SHOOT:
- The fun part of the process but also most stressful
- Storyboard
- Cameraman
- Shot list
- Making sure everything works
- Being efficient
- Getting everything done
THE EDIT:
- Very important part and crafting of the final piece and choose what the audience sees and feels during watching the video
- Want options from the shoot with what the camera has shot
WHO HE HAS WORKED WITH AND DONE:
- "Goldfrapp" - made lots of albums in course of two years
- "Joe Lean" - Young indie rock band 2006-7
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