Presenting to Focus Group

In todays lesson Phil sorted out a focus group arrangement consisting of a group of A1 Media students for us to present our products to and therefore gain some more input and feedback from a different group of audience who had never seen our products before nor know what to expect. For the preparation of our presentation, Jacky had printed out 3 digipak examples to give out to the group allowing them to have a close up clear view of the product, while I had uploaded the finished edited video of the music video onto YouTube ready to watch, and finally Anna finishing off final touches and improvements of the website, all ready to be shown and presented.

The first product we showed first was the digipak, where we asked neutral open questions such as (What do you like about this product and are there any improvements you would make and if so what?) and also (What kind of genre would you believe this product would be linked too?). This helped us to see if we had achieved a clear representation of what we had aimed for with our products. In order to gain and remember all the feedback we decided to use a voice recorder rather than a camera as was less intimidation for the group to talk honestly about their views and opinions. The feedback we received for the digipak was that it would be visually more appealing and also helpful for the audience to have more individual pictures of the actual band/artist on the inside cover of the digipak to show their image better. Also they thought the overall design matched very well with the genre of indie/rock and was easily recognizable.

For the website, the feedback was also very positive and had a good reaction from the focus group, however they did point out some useful mistakes we had missed and therefore could improve on. They said we needed to change the font of the introduction of the band at the top of the website due to being hard to read on screen on the ABOUT page - the suggestion was to use either a completely different font or use capital letters. However, for the positives they agreed that the website design had a very professional feel to it and therefore presented the image of our band very well to the target audience.

Finally we showed the music video of our band "I'm so sorry". The main positive reaction we received was the narrative part of the video which was the boxing which came as a real highlight to the product. However, they did comment that the lip syncing was a tad off in some parts of the video from which we agreed but sadly was unable to change due to being already uploaded and downloaded on YouTube.

Overall the feedback we had received from the focus group was very useful due to allowing us to fix any mistakes we had missed and also improve some parts of our products. Afterwards we improved on the elements that were pointed out, such as adding a photo of the band onto the digipak cover and changing the font of the description of the band on the website.

The audio link of our feedback

https://drive.google.com/file/d/0B1MBgo7VAMR-QkhKUzh4VE1WcEU/view?usp=sharing