Wednesday, 25 February 2015

Evaluation Task 4 : Who would be the audience for your media product?

To be able to understand and choose successfully the right target audience for my thriller, I went and did some research to help me gather useful information in order to help my decision.


One of the first tasks I did with my research was to gather information from popular internet sites such as IMDB, where the majority of the public express their thoughts on different genre's of films. I looked at the ratings and reviews of psychological thrillers to get an idea of which age groups are the most popular in watching our type of thriller sequence. Due to previous research of this film due to the similarities of it being a psychological thriller, I had a look at the IMDB ratings of the black swan ratings and reviews:

In total, 474720 IMDB users have given an averaged rate of 8.0/10


Votes
Average
Males
 302277
 8.0
Females  125338
 8.0
Aged under 18  3618
 8.3
Males under 18  1792
 8.3
Females under 18  1826
8.2
Aged 18-29  248399
 8.2
Males Aged 18-29  167328
 8.2
Females Aged 18-29  81071
 8.2
Aged 30-44  136196
 7.9
Males Aged 30-44  106288
 7.9
Females Aged 30-44  29908
 7.9
Aged 45+  23575
 7.4
Males Aged 45+  18101
 7.4
Females Aged 45+  5474
 7.4
IMDb staff  32
 8.2
Top 1000 voters  773
 7.4
US users  75923
 8.0
Non-US users  351692
 8.0
 
IMDb users  474720 8.0


Due to these results being worldwide I thought it would show a good selection and variety of ratings and reviews to gather the information in which I needed. Looking at these results it is clear how thrillers are mainly favourite and watched by males Also the most popular age range is around 18-29 and the second most popular 30-44. This shows how psychological thrillers may be too complex to understand by younger viewers allowing them to get bored during the film due to it not being very appealing or to advance. Another reason could be the length of psychological may be too long for people who are still in education, exceeding their attention spam due to the loss of lots of action or comedic elements which normal thrillers entail.


To gain some more information from a wider variety I had a look at Wikipedia and the review section of the well know psychological thriller "Inception" as it is a very popular worldwide thriller a links to the idea of our thriller having a psychological theme to it.


Inception was released in both conventional and IMAX theaters on July 16, 2010.[10][103] The film had its world premiere at Leicester Square in London, United Kingdom on July 8, 2010.[104] In the United States and Canada, Inception was released theatrically in 3,792 conventional theaters and 195 IMAX theaters.[10] The film grossed $21.8 million during its opening day on July 16, 2010, with midnight screenings in 1,500 locations.[105] Overall the film made $62.7 million and debuted at No.1 on its opening weekend.[106] Inception '​s opening weekend gross made it the second-highest-grossing debut for a science-fiction film that was not a sequel, remake or adaptation, behind Avatar '​s $77 million opening weekend gross in 2009.[106] The film held the top spot of the box office rankings in its second and third weekends, with drops of just 32% ($42.7 million) and 36% ($27.5 million) respectively,[107][108] before dropping to second place in its fourth week, behind The Other Guys.[109]
Inception grossed US$292 million in the United States and Canada, US$56 million in the United Kingdom, Ireland and Malta and US$475 million in other countries for a total of $823 million.[3] Its five highest-grossing markets after the USA and Canada (US$292) were China (US$68million), the United Kingdom, Ireland and Malta (US$56 million), France and the Maghreb region (US$43 million), Japan (US$40 million) and South Korea (US$38 million).[110] It was the sixth-highest grossing film of 2010 in North America,[111] and the fourth-highest internationally, behind Toy Story 3, Alice in Wonderland and Harry Potter and the Deathly Hallows - Part 1.[112] The film currently stands as the 42nd-highest-grossing of all time.[113] Inception is the third most lucrative production in Christopher Nolan's career—behind The Dark Knight and The Dark Knight Rises[114]— and the second most for Leonardo DiCaprio—behind Titanic.[115]

Critical reception

Rotten Tomatoes gave the film a score of 86% based on reviews from 284 critics, with an average score of 8/10. The website reported the critical consensus as "smart, innovative, and thrilling, Inception is that rare summer blockbuster that succeeds viscerally as well as intellectually."[116] Metacritic, another review aggregator, assigned the film a weighted average score of 74 (out of 100) based on 42 reviews from mainstream critics, considered to be "generally favorable reviews."[117] In polls conducted by CinemaScore during the opening weekend cinemagoers gave Inception an average score of "B+".[118]
While some critics have tended to view the film as perfectly straightforward, and even criticize its overarching themes as "the stuff of torpid platitudes," online discussion has been much more positive.[119] Heated debate has centered on the ambiguity of the ending, with many critics like Devin Faraci making the case that the film is self-referential and tongue-in-cheek, both a film about film-making and a dream about dreams.[120] Other critics read Inception as Christian allegory and focus on the film's use of religious and water symbolism.[121] Yet other critics, such as Kristin Thompson, see less value in the ambiguous ending of the film and more in its structure and novel method of storytelling, highlighting Inception as a new form of narrative that revels in "continuous exposition".[122]

Looking at this, the overall response was that "Inception" appealed very much in the States and Canada due to it  being released in 3,792 conventional theaters and 195 IMAX theatres while also grossing $21.8 million during its opening day on July 16, 2010. Much of its success was based in America, however the film got given a score of 86% on reviews from 284 critics by the world wide Rotten Tomatoes review. However looking into this information showed that some critics stated that the film could be a little bit hard to understand the storyline due to is psychological theme in the movie, but with further understanding it became one of it positives due to its clever structure and novel method of storytelling.

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